Insights: Moderation movement
Premiumisation continues as consumers lean into little luxuries. However, the economic doldrums and rising inflation are also fanning the flames of moderation trends, writes Jo Gilbert.
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Premiumisation continues as consumers lean into little luxuries. However, the economic doldrums and rising inflation are also fanning the flames of moderation trends, writes Jo Gilbert.
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Consumer demand for premium ready-to-drink (RTD) products will drive the category forward, with value growth outpacing volume growth at 8% vs 5% CAGR 2022–26, according to an annual study from IWSR Drinks Market Analysis.
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