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Insights: Moderation movement

Published:  16 December, 2022

Premiumisation continues as consumers lean into little luxuries. However, the economic doldrums and rising inflation are also fanning the flames of moderation trends, writes Jo Gilbert.

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Value outpacing volume in RTD products growth

Published:  06 October, 2022

Consumer demand for premium ready-to-drink (RTD) products will drive the category forward, with value growth outpacing volume growth at 8% vs 5% CAGR 2022–26, according to an annual study from IWSR Drinks Market Analysis.

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